Our client Siam Village featured in the newspapers

​SME Survival is proud to have our client be featured in the newspapers. Here is a translation of the article: ​

"Mr. Chen the owner was a senior management staff in a tech company, which used Big Data to run its business. As one who enjoys Thai food, after opening his Thai restaurant, he also runs his business using Big Data - such as which are the popular & unpopular dishes, customer spending trends, etc. He makes the appropriate adjustments based on these data. 

He and his wife jointly opened “Kenn's Foodhouse” 3 years ago, opening Siam Village restaurant in the McPherson neighbourhood in Singapore.

“My great grandma was a Thai lady. I myself loved Thai food, and would fly to Thailand every year to eat. So I decided to start a Thai food restaurant.”

Given his tech background, he also set up a website that allows customers to place online orders, providing delivery service as well.

Two months ago, he further introduced the use of Barcode that customers can scan after getting seated in the restaurant, and then using that to download menu and place orders, and even making payments using mobile phones. Customers can pre-order using mobile phones too, so they can start eating upon arrival at the restaurant. Mobile Phone Pre-orders Increased his turnover by 30%.

In the coming days, he plans to launch a customer loyalty program that offers 10% discount.

Two years ago, he expanded business by opening his 2nd shop in Chinatown Food Street.

He has plans to expand further to Sengkang and Punggol neighbourhoods, as he thinks that the younger residents would be more tech-savvy and would respond better to his approach.

He's also planning to give to charity, by giving food to the Old Folk's home nearby. He had also donated to Potong Pasir Orphanage.
 
He's also been advertising his business with the help of established song write Lee Fei Hui, regularly posting onto FB photos and articles about his restaurant, thereby attracting many singers to his restaurant.  

As a result, that in turns attracted some local celebrities to patronise his restaurant too. Which often brings pleasant surprises to his other customers."